How can you rank higher on Google? Achieving a prominent position on Google’s search results is the dream of every website owner!

To make this a reality, let’s dive into the world of Search Engine Optimization (SEO). In this blog post we’re going to provide you with a guide to understanding SEO and offer practical tips to help you climb the search engine rankings, with a focus on helping you rank higher on Google.

The Foundation – Initial SEO Features

When your website was developed, whether you crafted it yourself or out-sourced, a foundational set of SEO practices were most likely considered to help your website to rank near the top. These include:

1. Metadata – Background data added to each webpage, offering valuable information for search engines. Such as set of key words or phrases for Google to look for when it scans the page.

2. Indexing Submission – Notifying search engines to crawl and index your site (so they can rank it).

3. Speed, Security, and Stability – Ensuring your site’s performance and reliability, factors that influence your credibility with search engines.

SEO is a continuous effort to maintain and improve your ranking so having the foundations down is only the beginning. So, now lets dig a little deeper into what you can do to rank higher on Google…

Ways to Enhance Your Google Ranking

1. Optimise Your Content – Identify key search phrases (e.g., “probate valuations in Dorset”) and incorporate them naturally into your page content. Consider your location, especially if your services are local.

2. Create Engaging Articles – Regularly publish articles that resonate with your audience. Examples include “Top 5” lists, “How to” guides, and industry insights. Share these articles on your website and social media platforms.

3. Leverage Video Content – Extend your reach by posting videos on your website, not just on social media. Video content can engage and inform your audience effectively.

4. Build Backlinks – Contribute articles to other websites within your industry and link them back to your site. These backlinks enhance your site’s credibility in the eyes of search engines.

5. Paid Advertising as a Supplement – Consider paid advertising on platforms like Facebook and Google Ads to promote your business. However, focus on establishing a solid SEO foundation before venturing into paid ads.

SEO is a dynamic, changable process that requires ongoing efforts to maintain. By following the tips in this article, you can enhance your website’s visibility and rank higher on Google. Remember that patience and consistency are key!

Ready to wrangle your SEO? Our team of experts based in Swindon, Wiltshire, is here to guide you. Contact Swindon Web Works for a free consultation.