If I suggested Instagram, TikTok or LinkedIn for Marketing, which platform is your go-to?
With social media platforms currently a dime a dozen one stands out as the ultimate hub for professionals and businesses alike – LinkedIn. But are you under-utilising it for Marketing?
Unlike its counterparts, LinkedIn is not just about sharing memes or vacation photos. It’s a mecca for online networking, marketing, career opportunities, and business growth.
So, in this blog post we’re going to take a deep dive into LinkedIn marketing, and highlight how LinkedIn is no longer just the go-to social platform for stuffy business men in suits.
Is it just another social media platform?
LinkedIn! Often referred to as the “Facebook of professionals”, has evolved over the past few years. Creating a platform for connecting with other individuals and businesses alike, where shouting about your expertise is encouraged, and a good avenue if you’re looking for inbound leads or even searching for your next job role.
Here’s why LinkedIn deserves a place in your marketing strategy:
1. Networking on Steroids:
LinkedIn is the business social media platform. It’s perfectly designed to allow you to network from every available angle. Connect with peers, industry leaders, and potential clients or partners, by simply clicking the ‘connect’ button. Message the people you’re interested in working with directly. Comment on each others posts. OR hop into a networking get-together that users and businesses will host through the platform itself. It’s never been easier to network.
2. Personal Branding Made Easy:
Your LinkedIn profile is your digital CV. Use it to highlight your skills, achievements, and experiences, and even the services you offer. As soon as your target audiance clicks your profile icon they know they’re in the right place – even better they can message you right from your profile. Simple!
Plus, by finding your tone of voice through text posts, and showing off your brand identity via carousels and graphics, you’ll keep sticking in users minds long after they’ve left a comment and scrolled on.
3. Content is King!
LinkedIn is the place if you want to shout about what you offer, it’s expected and encouraged. By sharing your valuable expertise through content, insights, and articles you’ll position yourself as the go-to in your field. Then engage with your network through meaningful discussions and comments to connect on a more personal level. In doing so, you’ll start building useful connections and long-lasting business relationships.
4. Lead Generation Goldmine
LinkedIn offers built-in tools for B2B lead generation. Utilise its advertising features, in-bound leads function and Sales Navigator to reach your ideal clients directly – and vice versa.
5. Ahead of The Curve
LinkedIn makes it incredibly simple to follow the current news, trends, and updates happening in your industry. It has audio formats, long form articles, newsletters for a myriad of topics, top-voice advocates and of course a massive billion-strong user base of experts in their field for you to follow. Being well-informed is always invaluable for professional growth.
Case Studies in LinkedIn Success
To truly understand the power of LinkedIn, let’s take a look at some real-life success stories from professionals and businesses we know, who’ve harnessed its potential:
Susan’s Career Boost
Susan, a marketing manager, landed her dream job at a well-known tech firm through LinkedIn. Her consistent sharing of industry insights, as well as joining groups relevent to her niche caught the attention of recruiters. This led to her being head-hunted for the new position via an outreach message.
John’s Business Expansion
John, a business consultant, leveraged LinkedIn’s advertising to target CEOs of SMEs. This strategy generated quality leads, which enabled him to expand his consultancy firm.
Your LinkedIn Strategy
Now that you’re a little more in-the-know about the power of LinkedIn marketing, let me explain what we can do for you. Whether you’re looking to start your freelancer journey, grow your business or even better position yourself to take your current career to the next level, LinkedIn marketing could give you that extra edge you need, and that’s where Swindon Web Works can help.
So, let’s have a consultation, together we’ll map out a tailored LinkedIn marketing strategy that works with your goals and aspirations.
LinkedIn can be a gateway to professional growth and success. By networking, sharing valuable content, and utilising its host of tools, you can position yourself or your business as a go-to expert in your industry. You’ll soon see your reach and engagement, and those all important leads, grow!
